Company Leadership

Our founders have worked together for decades - building technology and marketing companies from scratch, as well as, working with partners to launch many new brands and products. 

BETH BIERSDORF: Successful small business owner, admin and marketing genius she has worked with some of the biggest brands in the US. Beth has been spent her entire career empowering people with her positive energy and business acumen.

LISA DINNDORF: Seasoned business builder. Lisa has worked with industry leading sports, marketing, entertainment and technology companies throughout her career.  She loves smart stuff, anything that creates joy and is ready to PowerUp!

Combined, they have more than four decades of business building know-how. With experience in overseas production, celebrity and product placement, non-profit management, community event production, multi-city/national product roll out, online content management and business administration.

On a personal note, the founders have kids in college, and they wanted to send their young women to school as emPOWERed as possible.  


We founded PowerUp Women to develop and deliver products that empower women to be proactive in their own personal safety.

We don’t focus on stats but we do want to effect them - they are staggering, every 2 minutes a women is sexually attacked in the US – that is 1 in 6 women will experience an attempted attack in their lifetime. 

We want to level the field, create self defense products for you and put more POWER literally in the hand of women all across the US. Feels good to feel the power, doesn't it? 

We Support Women

A percentage from every sale at PowerUp is donated to non-profits and programs that empower women.